Convincing a viewer using ethical appeal. Using of
figures that are both likable and credible is appealing.
Using emotional appeal to convince
a viewer. Language persuades by provoking an emotional response from the audience.
Using logic and reason to convince a viewer. The strongest of the three modes of persuasion, logos uses true facts to argue and persuade.
Statistics and facts give this poster credibility and appeal to the viewer.
This poster is an example of pathos because it appeals to the viewers emotions.
The credibility of famous artist Michaelangelo gives the poster merit and appeal to the viewer.