THEORY

 

 

 

 

 

      HOME

MODES OF APPEAL

 

 

ways of convincing people

 

 

 

 

 

TROPES

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Convincing a viewer using ethical appeal. ­­Using of

figures that are both likable and credible is appealing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Using emotional appeal to convince

a viewer. Language persuades by provoking an emotional response from the audience.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Using logic and reason to convince a viewer. The strongest of the three modes of persuasion, logos uses true facts to argue and persuade.

ETHOS

PATHOS

LOGOS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LOGOS

Statistics and facts give this poster credibility and appeal to the viewer.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PATHOS

This poster is an example of pathos because it appeals to the viewers emotions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ETHOS

The credibility of famous artist Michaelangelo gives the poster merit and appeal to the viewer.

TORI WHEELER         KANSAS CITY ART INSTITUTE         2015