SEMIOTICS

 

     the science + understanding of signs

 

 

 

 

 

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           THEORY

 

 

 

 

 

MODES OF APPEAL

 

 

 

 

 

TROPES

SYNTAX

 Language, grammar, and the structure of words.

SEMANTICS

 The relationship between signs and their meaning.

SIGN

Words, images, and objects that are invested with meaning by society.

SIGNIFIER

A material thing that signifies an image, word, body language etc.

SIGNIFIED

Am object or  concept to which something else is referring.

 

 

 

 

 

 

 

 

 

 

 

 

ICON

A direct representation of an object and its concept. People can understand what it is based on its resemblance. Because the photograph of the  woman is realistic, she is an icon.

 

 

 

 

 

 

 

 

 

 

 

 

 

INDEX

A link between the sign and concept that the viewer can figure out by identifying a  connection. The hand painted children aren’t realistic copies but it is clear that they represent kids.

 

 

 

 

 

 

 

 

 

 

 

 

 

SYMBOL

A representation of a concept that would be meaningless if culture hadn’t given it meaning. Numbers and letters are examples of symbols.

 

 

 

 

 

 

 

 

 

 

 

 

 

SYNTAGM

The sequence and order of words. The sequential relationship creates meaning. The order of the words and numbers identifies the Islamic Center and its address.

 

 

 

 

 

 

 

 

 

 

 

 

 

PARADIGM

A model or standard example; a pattern. The vintage Chevrolet lettering was a paradigm in its time.

 

 

 

 

 

 

 

 

 

 

 

 

 

PRAGMATICS

How language is used within context. “Hot DVDs” is understood to mean ‘sexy’ because ‘hot’ has an association with words like sexy and appealing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CODED MEANING

A code is a set of signs agreed upon by a culture, where semiotics and social structures connect.

Digital code is a set of signs that are unique such as the alphabet.

Analog code is a set signs with unlimited choices.

 

 

 

 

 

 

 

 

 

 

 

 

 

RELAY

Additional information that advances the image by supplying alternate meanings not found in the image itself. Putting the sculpture into a rave setting changes its meaning.

 

 

 

 

 

 

 

 

 

 

 

 

ANCHOR

Additional information that reinforces the meaning of an image. Placing the sculpture into a museum furthers its original meaning.

 

DENOTATION

The dictionary definition or literal meaning of a sign.

 

 

 

 

CONNOTATION

The secondary, cultural meanings of signs. The oftentimes personal feelings and ideas a sign evokes.

 

 

 

 

 

 

 

 

 

 

 

 

 

CONNOTATION

Putting the censor bar changes the connotation and denotation. The new denotation is censored and the new connotations are indecent, inappropriate, and political statement.

 

 

 

 

 

 

 

 

 

 

 

 

 

CONNOTATION

Putting the tutu on the sculpture changes the connotation and denotation. The new denotation is boy in tutu and the new connotations are femininity, gender roles, and playful.

 

TORI WHEELER         KANSAS CITY ART INSTITUTE         2015