Language, grammar, and the structure of words.
The relationship between signs and their meaning.
Words, images, and objects that are invested with meaning by society.
A material thing that signifies an image, word, body language etc.
Am object or concept to which something else is referring.
A direct representation of an object and its concept. People can understand what it is based on its resemblance. Because the photograph of the woman is realistic, she is an icon.
A link between the sign and concept that the viewer can figure out by identifying a connection. The hand painted children aren’t realistic copies but it is clear that they represent kids.
A representation of a concept that would be meaningless if culture hadn’t given it meaning. Numbers and letters are examples of symbols.
The sequence and order of words. The sequential relationship creates meaning. The order of the words and numbers identifies the Islamic Center and its address.
A model or standard example; a pattern. The vintage Chevrolet lettering was a paradigm in its time.
How language is used within context. “Hot DVDs” is understood to mean ‘sexy’ because ‘hot’ has an association with words like sexy and appealing.
A code is a set of signs agreed upon by a culture, where semiotics and social structures connect.
Digital code is a set of signs that are unique such as the alphabet.
Analog code is a set signs with unlimited choices.
Additional information that advances the image by supplying alternate meanings not found in the image itself. Putting the sculpture into a rave setting changes its meaning.
Additional information that reinforces the meaning of an image. Placing the sculpture into a museum furthers its original meaning.
The dictionary definition or literal meaning of a sign.
The secondary, cultural meanings of signs. The oftentimes personal feelings and ideas a sign evokes.
Putting the censor bar changes the connotation and denotation. The new denotation is censored and the new connotations are indecent, inappropriate, and political statement.
Putting the tutu on the sculpture changes the connotation and denotation. The new denotation is boy in tutu and the new connotations are femininity, gender roles, and playful.